Wednesday, July 18, 2012

"Phantom Red," the fashion hit of 1925


1925's THE PHANTOM OF THE OPERA was an unprecedented success. Not only was it the one of the first mainstream horror hits, but it was  also the grandfather of the entire "Universal Monsters" series of movies. Above is a department store newspaper ad from October 1925, in Bridgeport, Conn., for a business trading off the success of the film by promoting a color called "Phantom Red." A small segment of the film was shot in color, a scene showing the Phantom crashing a costume party dressed as "The Red Death." It makes me wonder what McDonald's would have done with such a marketing opportunity.

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